The Story Of Johnnie Walker

A brief overview of the history of Johnnie Walker whiskey to buy a Johnnie Walker thinks nothing more than: “quality in bottles filled to buy”. Johnnie Walker is currently one of the major whisky brands in the world and cannot be missed in an offer of a liquor store. The drinks group Diageo is the owner of the largest (according to own statements) whiskey House of the world and convinced the customers with the best flavors and fine brands. In the years 1820-1857 the roots of the Johnnie Walker to be on labels. John Walker, the creator of Walker label, grew up on a small farm in the immediate vicinity of Kilmarnock and lived there with his mother until his father’s death.

After the death of his father, sold the yard mother and John Walker and opened a shop for mixed goods in Kilmarnock, Ayrshire. For example, the two sold whiskey, specially treated procedures by John with blending, that were until then in principle only used for tea. The Johnnie Walker whiskey was soon for a particularly mild Known taste throughout Scotland. in 1857 John died Walker and his son Alexander Walker was conducting business. Known phylloxera in 1858 and in 1863 enabled the group to even greater celebrity and paved the way to the global brand, because a large part of the French vines have been blighted by Psyllids and people to drink their habits changed labels in the face of the price and of the pleasantly mild unique taste in favor of the Walker.

1867, the OLD Highland WHISKY was registered as a brand name. In 1880, Walker could receive the first award for one of his whiskeys. In the same year, the first branch in London was founded, which symbolizes the rising success of the brand. in 1889, began again the sons of George and Alexander to take over the companies of the father and continued as the family business in the third generation. At this time, the two entrepreneurs bought more Scottish distilleries, such as Cardhu and Talisker. Meanwhile, there are already a lot of different labels such as the Sample red, black, double black, gold label reserve or the Platinum label. Who wants to buy Johnnie Walker ever pays to blend and label from 20 euros for each bottle. True gourmets know that the price range is quite open to the top. A few blends achieve even several hundred euros per bottle.

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