Online Shopping Models Of The Future:

Magento is the ideal software for fashion and lifestyle shops. Leipzig, April 22, 2009. The success of an online store is sustainable depends on the flexibility and extensibility of the shop system. More and more shops from the creative industries to rise on the open source shop system to Magento because it offers more freedom for creative sales concepts. Just like in the offline trading developed also the business-to-consumer business on the Internet in two directions: big online stores like Neckermann, Otto, eBay and Amazon offer an extensive product range for everyone. On the other hand, mainly shops can assert themselves offered curious niche products or exclusive lifestyle products.

The creative in the fashion business take advantage of the Internet, has long been to better reach their target groups; with great success. According to the Federal Association of the German mail order company, the Department brought the strongest sales clothing, textiles and shoes ‘ 2008. An online fashion store in Germany is successful, the internationalization is the next step often. Multilingualism, adaptation to different currency and tax systems and a range of country-specific are only a small part of the adjustments, which are then due. Some well-known online stores rely on their own shop software solutions to meet the rapidly changing requirements in E-commerce.

However, this impacted the financial and human resources. The company relies on an external service provider, a dependency is created also. A barrier that does not like to accept straight actors in the creative economy. Open source solutions are here to part of the remedy, because they offer more freedom to innovators, retailers.”E-Commerce writes expert Jochen Krisch exciting Commerce on his blog,’. More and more Web stores put on the open source software Magento. The online shop of the German fashion designer, designer and former Global Creative Director of adidas AG Michael Michalsky rises to just on Magento. The Magento platform takes our IT Department only to a small degree. Instead of getting to the care of our E-commerce system care to, can the employees focus on the service for our customers, “so the competent Michalsky project manager Christina Schmidt. The programming of the site assumes the Leipzig agency Netresearch. The demand is high for the innovative shop software at the first German Magento Platinum partner. In addition to the relaunch of Netresearch won the contract migration of trend and merchandising fashion shipping for the Magento. For the Swiss lifestyle shop Netresearch assumes the Magento support. I am convinced that Magento by will in the long term for this industry. It is flexible and combined perfectly with virtually infinite expandability, reliable basis functions”Netresearch predicts CEO Thomas Fleck. On April 15, the Californian company Varien presented the Magento Enterprise Edition. This will be one with special functions, such as the ability to implement “Shopping clubs” and advanced support options differ from the still available Community Edition.


ADVANSA presented novelties and News Europe’s largest producer of polyester, CoolMax, ADVANSA BIOPHYL around its product range of ADVANSA Thermo cool, that presented a variety of innovations and new fabric developments specifically for the outdoor apparel at the leading trade fair for the outdoor segment. A large number of leading European brand labels ADVANSA Thermo recorded cool in their collections and promote appropriate sports and sportswear fashion under its own brand name. So has including Nike included Golf collection fabrics made from CoolMax in his Nike with wool and will come with the latest collection in the fall of 2009 on the market. New wave sportswear, specialty supplier for professional rowing clothing, has the world’s elite for the upcoming World Cup in Poznan/Poland equips cool shirts with ADVANSA Thermo. Falcon, globally active supplier of functional sports clothing from the Schmallenberg sauerland, opts for spring/summer collection at the running 2010 BIOPHYL from ADVANSA. BIOPHYL is a sustainable ecological Textile product, based on fibres and yarns that are spun from a special polymer from DuPont De Nemours.

An evolution in the market for performance insulations are ADVANSA Thermo cool for clothing and ADVANSA Thermo dry for sleeping bags. To offer the ideal each isolation level for different finished products, ADVANSA Thermo delivered cool products in various configurations: active sportswear, fashion, soft shells and accessories such as gloves or boots. Also, ADVANSA Thermo dry products are offered in a wide range, which complies with all specific requirements for the use of sleeping bags. BIOPHYL is a registered trademark of ADVANSA Marketing GmbH DuPont and Sorona registered trademarks or trademarks of E. I. DuPont de Nemours and company, Inc. ADVANSA Thermo cool is a registered trademark of ADVANSA CoolMax is a registered trademark of Invista under exclusive license from ADVANSA Andreas Knorr

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