Success factors of search engine optimization, logical and easy to understand Ingolstadt, explains by Monika Thoma (‘the Web Queen’) October 29, 2010 running time: the front seats at Google & co are just distributed. On what really matters, so that entrepreneurs are quite forward instead of just, explained Dipl.-BW. (FH) Monika Thoma, owner of the company the Queen of the Web: 1. what search engines keywords used the site? On the home page, only the keywords should be used which are actually looking for. Because only the customer acquisition via the Internet even has a chance. These keywords can be by brainstorming in the own House, through interviews with customers or in databases such as ranking check. 2.
start page and its subpages each the right keyword on the home page, so the home page of a website, the search terms for which there is more competition in Google & co., because is the home the most important page of a website. The bases then rather go in the Detail. Example: Coaching would be a good word for the home, especially in combination with the site or target market. Consulting coaching or coaching do better training on the bases. 3. the fastest action to search engine optimization: the correct page title all above the screen is located in the so-called headline of the Web Designer or programmer knows what is the speech.
Here are the two most important keywords per bottom of the website. Crisp formulated with no more than three or four noise-word or the company name. Title bars are Google’s favorite criterion for the definition of search engine results. 4 the content of a website to decide one-third rent Web texts significantly whether or not found a website on Google. Two to three keywords should be on 100 words of text already there per page, of course.