Communicative tasks and communicative functions of the site. The site can be viewed as a marketing communicative space, and interact with information as visitors, including representatives of target groups, and the company. The task of the marketer in the design of the site to organize this space in such a way as to ensure the most comfortable conditions for the transfer of information to target groups. Tools that can be used on site for information transfer, provide almost the entire set marketing communications, namely: – advertising. The site can use all the advertising messages to target audiences, adapting them to the Internet technologies. In addition, the Internet can also be carried out promotional campaigns, including the site – but it's a separate issue to promote your site, and materials on it a lot – sales promotion.
The Internet can be used almost all techniques, including discounts, coupons, etc., so more than that, with the help of the site is much easier to ensure penetration of their target group. A site providing mechanisms for user authentication, we are able to contact potential customers individually – with Public Relations (PR). About the importance of the site as a source of information for journalists has been mentioned. But information about interesting and visitors from other target groups, and if possible, better to ensure their broadcast on the site. – Direct sales. – Direct marketing. In this case we are not talking about spam. After all, if the user has agreed to receive information from your website, then he would be interested and will forgive you a small amount advertising, which may be present in data communications.