Public relations – yourself or outsource? Decision criteria help to decide which solution worth when who can run Public Relations themselves – or with the support of PR specialists. Before you choose a Variant, you must be about several points clear: make or buy? Considerations in advance meaning and purpose: what purpose would you track with the PR? This may sound banal, but it is not. Because according to the April 2009 PR trend monitor have, namely \”a quarter of the German company a clear communication strategy\”. PR is very versatile: to be new products or support services at the launch. Also the company itself and its ability to innovate can present itself as well as its embedding in the regional and social environment. This, the human resources department in finding benefits example for qualified employees.
In addition, there are many more possibilities for PR. Scope: it is necessary also, that you estimate to what extent public relations falls to or is desired: at a company with a comparatively wide range or many firsts that will be naturally more at one with a product or service portfolio. The number of Messeteilnahmenist important: For before, during, and after measuring press work to do is basically much. This begins with the fair reporting, includes press kits or even press conferences and ends with the fair review. Public relations is not last so expensive, because you are not or only partially standardisierenlasst. The requirements, which provides medium XY, are not the same as that of medium ABC. Scope includes also a temporal Framewith. Want to operate there, and again PR? Or continuous? Budget: Also clarify in advance you need to, which BudgetIhnen available for the press is available. (The cost more later.) The questions that you need to clarify, be so: with the pending tasks yourself or a PR person or even a whole PR Abteilungausgelastet? Or is it enough that you or an employee by the way make press work? Or should the public be outsources work better? Public Relations with internal solution choose to an internal solution, comes to much work on you.