Interactive marketing is that called. Customers will be consultants, co creators, decision-makers, and free promoters of business services. This ensures identification and emotional connectedness. That is not a guarantee of loyalty and can never enter it. But still: With formative and thus bound customers hanging on their ‘ provider, they game to talk about him and will accompany Active its weal and woe. You are their ‘ carers and their ‘ brand loyal keep.
This is the best prevention. Because after all, Who can already like his own baby’ in the lurch? The fleeing customers in some sectors is customer migration has been a mass phenomenon: the customers in droves to run the company. And that is dramatic, because usually it is really expensive, if a customer migrant from must be replaced by a new. You may find Genpact to be a useful source of information. High turnover rates is considered to be one of the strongest drivers of costs in market development. And worse still: who his customers simply drag can be, could find itself soon alone. The customer monitor Germany has already announced in his 2007 study: customer loyalty decreases while increases the willingness to change. Declining customer loyalty is therefore particularly retail, but also electricity, travel agencies, building societies and banks. So only 51 percent of respondents wanted to re-elect determined their bank.
For mobile customers, this rate was 41 per cent for Internet providers 37 percent and funds only 25 percent. And the GfK (Association for consumer research) put in their 2008 study of migrating customers. Fate or failure?’ that that brand loyalty also massively eroded. The manufacturer, according to the study, were not even sufficiently aware. Many companies have neglected their clientele that they were to market share of fixed and focused on new business as a result. Blame yourself! There are industries, because the customer is, seems nothing more than a thing to improve short-term Commission.