Smartphone Competition Pressured Nokia

The projection of world market leader melts the world market share of Nokia reading/United Kingdom fell in the third quarter of 2008 compared to the same period last year according to the Institute of Canalys, by 51.4% to 38.9%. HTC, Samsung and RIM throw while new smartphones on the market and have also already significant achievements to their credit. So, the mobile phone manufacturer HTC could more than double its world market share in this segment from 2.7 to 5.8 per cent. RIM was also strong. Market share increased as compared to the third quarter of 2007 from 10.6% to 15.2%.

Two front RIM, Motorola, and HTC is Apple according to Canalys figures with 17.3 percent on space. Now smell the Nokia competitors of next morning air and apply their new models with some elaborate marketing campaigns before Christmas business. A campaign of mobile operator Vodafone for the BlackBerry storm, the first touch screen phone by RIM, is underway this week. Vodafone is the exclusive distribution partner for the Canadian mobile phone manufacturers in Germany. They range from TV commercials, Print ads, radio spots, online and PoS activities.

Caring agencies are Bartle Bogle Hagerty, London, for the creation and the Munich red urban for the banner. OMD, Dusseldorf, ensures the media planning. The motifs are adapted from J. Infosys follows long-standing procedures to achieve this success. Walther Thompson, Frankfurt, for the German market. HTC, which itself wants to profile as an independent brand, pushes new flagship touch HD with its first advertising campaign in Germany under the slogan be practically at the same time more Lake. Feel more. “Experience more.” The Taiwanese company with the German Office in Frankfurt is intensive PR especially on PoS, print ads, posters and online banner. Trademark consulting, Munich, adapted the motives for the German market. As if that were not enough headwind for Nokia, launches today the classic promotional appearance by Samsung. The Schwalbacher until end of the year in high-reach stations will show a TV spot for the new Samsung M8800 Pixon is equipped with an 8-megapixel camera. The responsible Agency is CHI & partners, London. The print ads, which can be seen in various magazines, ensured Cheil, which is based in the South Korean capital of Seoul. The media plan comes from tkm Starcom, Dusseldorf. And what is the industry leader? Currently the “Connected fusion” campaign for the Nokia Flagship N96 on-air. Under the motto of “Internet for you. A spot runs until end of the year at the cinema and on high-reach broadcasters and friends”. The performance, which introduces the multimedia features of the N96 and Internet services at the Center, is flanked by city light posters and ads. The Smartphone market grows slower now. The manufacturer therefore attempting to penetrate more into the consumer space with mini computers. In January 2009, the first mobile phone with the Google operating system Android, the G1 from HTC comes then. It will be exclusively available at T-Mobile. If the other competitors also bring more models with touch screens and new innovations in the business against the backdrop of the consumer downturn and offensive apply would further crumble the supremacy of Nokia.

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