Poster campaign for the promotion of cycling is the motorized traffic, one of the main causes of polluting greenhouse gases. It considered the entire car life of a small car with about 130 g CO2 emissions per kilometre, 160,000 km, resulting a total output of over 20 tonnes of CO2. This corresponds to the weight of four full-grown elephant bulls. The creative agency ELEMENT ZWO is of the opinion that it must not be and would like to motivate people to rethink the poster campaign Reduceo2. Most of the roads – especially in urban areas – let is namely excellent cope with the bike, my Stenzel, concept developer at ELEMENT ZWO.
That was mostly not only faster than by car, but was cheaper and healthier, eliminated the annoying parking search completely and jam and rush hour were a foreign Word, as Stenzel for biking further. If increasingly dispensed with the use of the car and the bicycle was used instead, this not only the environment would be good. Each car less mean more Habitat and The quality of life for all. Cities are for people, not cars. ELEMENT two is a specialized in information design, bike-friendly creative agency in Dusseldorf. Strategic and analytical thinking with creativity and Zeitgeist combined ELEMENT ZWO. Complex processes, to visualize structures and information, item ZWO opts for originality and reduction. Each tailored to project and customer solutions to create an individual style which increase the recognition value, increases motivation and at the same time dedicated to the identity.