It is attention to detail. Ensure that regular customers are remembered and called by name. Keeping up with the documents of vital importance. Callers to stay in touch, not only to promote a new product. Give useful advice and not try to turn every conversation into a selling point. All the small things that become a regular customer to choose your business, even if you charge a little more than “big box” store on the road. If you do not worry about this all days, which could also give up. Really? Small businesses do not have a stranglehold on its market.
You never have to buy them because no one else. Usually, they are trying to break out flat against competition from all angles, and you, the consumer has every chance in the world. If you screw the basics, there are many other people to try. Why buy a small business? Because they offer things that supermarkets very difficult to find: a strict focus on a single product area, with people who really know their business inside out, not a green college kid trying to make a few dollars. Because we are always trying to sell what management in Idaho or in Vancouver and Hong Kong has decided that is what we have to push this month. Because remember your name and treat you like a human being, not just a “client” a credit card to be released from the foot as much money as possible in the shortest time possible.