Data released by the marketing people definitely show a decline, both sales and production of the once popular format, and some key brands such as Pioneer and Hitachi in recent years have disappeared from view since then, has as consumers have opted for a more subtle, energy-efficient display format. In accordance with the annual quarterly sales figures released by retail analyst GfK, since LCD TVs continued to gain market share of sales of plasma decreased by 15.4% and amounted to less than a quarter of all sales of flat-screen TVs. The figures also show that since January, total sales of plasma TV in Australia fell by almost 9%, while sales of LCD has grown an additional 10%. Robert Iger has many thoughts on the issue. General Manager, Bing Lee, Phil Moujaes, said that manufacturers of LCD TVs in recent years have made a significant step forward. He said that people buy an LCD because of global demand remains high for smaller screens, “but if you look at the big screens, plasma is still more competitive.” He said that the selection criteria between LCD and plasma in the end becomes the price, and that the large plasma screens are still more affordable than the large LCD-panel.
Samsung, one of the three largest TV manufacturers are still producing plasma screens, said that, even though demand is leveled, the plasma has retained much of the technology since been put into production the finest in the world of LCD displays (2.5 cm) and integrated wireless, and Internet TV in the past models. “Plasma is about 25-30% of the market, which means still a very large share of the market” – said Evan Manolis, Senior Product Manager Division of audiovisual devices, Samsung Australia. In a world still so many people who like the look of plasma screens, juicy colors, contrast and volume of manual control. Thus, the greatest challenge for the plasma – is striving to save energy, because consumers have a large attentive to the environment. “We have reduced the energy consumption of plasma screens up to 40% compared with the 2007 model year”, – he said. The plasma can lead among the big screens, but in accordance with these general production of the research group Gartner, this situation can not continue, because it is expected that sales of LCD will grow a compound annual growth rate 28% by 2012, compared with 8.1% plasma. Plasma led segment Market 30-inch screens to 2003goda, but the situation changed in late 2004, when the LCD panel suppliers have launched a production line of the sixth generation.
Researchers say that for screens of 40 inches or more LCD panels were more competitive than the plasma from the opening of the seventh generation production line in 2005. Since then, the gap between LCD and plasma gradually increased in favor of LCD. “The problems of compatibility and lack of competitive impact on the plasma screens that are losing market share of large-size TVs.