The birth of the market. The events market moves between 5,000 and 6,000 million euros annually in our country (according to the annual study of Group’s market eventoplus). The sector enjoyed an important push for the Olympic Games of Barcelona 92. In that decade was lived a creative explosion and the proliferation of great events organized by institutions and companies. Events quickly became a widely used resource for launching new products and transmit messages. In this way, between the late 1990s and the beginning of the 00, events gained importance and entered into the marketing mix, becoming an experimental communication tool designed to appeal and communicate to all the senses of the audience.
In this context, many event agencies were created and congresses and the DMCs (companies dedicated to the management of destinations) began to develop its offerings and expertise. On the other hand, gushed Convention and Venues Bureaus in different Spanish cities and there was a remarkable improvement in infrastructure, places and spaces for corporate meetings (palacios de congresos, auditoriums, meeting rooms at hotels). Currently, there are more than a thousand agencies specialized in the Organization of major events (not counting activities such as dinners) and there are 25,000 professional event organisers in Active engaged in the Organization of events, agencies or internal departments of companies (not counting the millions of professionals working in the sector such as interpreters, hostesses, catering, audiovisual). The arrival and evolution of group eventoplus with the sector. With growth of the sector in the early 1990s and fed by the Internet boom in 2000, was born eventoplus as a platform to form, professionalize, unite, institutionalize and help the market and the early organizers of events. For his intimate involvement in the events, group market eventoplus quickly recognized the needs of the sector and since its inception has been launching various activities, which remain until today:-eventoplus.com (2000), the first Portal of events, which has more than 2,000 suppliers in 70 categories and more than 22,000 professionals subscribed.