The result of successful communication is Increasingly to architecture as an indispensable part of company identity medium-sized companies understand the power of the brand as a recipe for success. They fulfilled the classic requirements of brands in terms of product and service quality, availability and uniform appearance, first they discover now the architecture as an indispensable part of company identity and thus the actual brand core. The demands on industrial and commercial buildings, which serve the company’s identity, are high. Because they include not only the distinctive, memorable architecture, but equally the sophisticated structure of the work processes in the building, modern workplaces that make employees happy, and lower operating costs, improve the efficiency. If all of these aspects are met, building is a great opportunity for medium-sized enterprises to enhance their competitiveness\”Markus Dosch, confirmed Managing Director of FREYLER Kenzingen/Riesa, industrial construction, a company that specializes in custom building. \”Individual architecture is not a privilege of the industry giants, but in his thinking and being accessible to even the middle class\”, says Markus Dosch. But he needed a roof over their heads after the destruction of the second world war only once to resume production at all.
So emerged in the post-war period anywhere in Germany those ugly industrial estates, which soon as shoe box architecture\”were abused. As the middle class has long had developed into the undeniable backbone of the German economy, went from intelligent niche successfully in the export and from the made in Germany\”recognised brands had created, still the usefulness principle dominates the building. False modesty, fear of high costs, low construction knowledge and much uncertainty prevented Enterprise-building. Siegfried Freyler, founder of Siegfried FREYLER metal construction, realized the problem and saw the solution. in 1980 he founded FREYLER Industriebau GmbH and began to develop a system which specially built confidence for the middle class. With success: Today plans and realizes the FREYLER group around 100 industrial, commercial and leisure buildings in the year increasingly abroad.